GIFF GAFF

no
contract

only
freedom

THE CHALLENGE:

To increase brand awareness for giffgaff amongst a potential digital savvy target audience.

THE INSIGHT:

Many people are familiar with the catchy strap-line 'the mobile network run by you,' but not what the brand stands for. Giffgaff want to encourage potential customers to switch from their current network providers and join their giffgaff community.

THE IDEA:

For this long copy campaign, the idea was to highlight what giffgaff can offer their members. Drawing on one positive aspect of this network, I focused on 'no phone contracts' and proceeded to outline the benefits members are offered in terms of control, flexibility and money saving.