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Visit Britain want to drive tourists to visit undiscovered destinations that are not covered in traditional guides.
THE INSIGHT:
Tourists tend to use traditional tour guides in big cities as it is safe and allows them to sightsee iconic landmark sites. However, by doing so they miss opportunities to visit unique and quirky spots known amongst locals in London's buzzing city of life.
THE IDEA:
The idea was to use the fluorescent, groovy and vintage neon lights in 'Gods Own Junkyard' warehouse to create an attractive and cool promotional A4 print advertisement, that will intrigue and drive tourists to the website.
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