To create new promotional material for BA (hons) Creative Advertising with Marketing course at London South Bank University, that will attract and stand out to new potential students on opening days.
THE INSIGHT:
BA (hons) Creative Advertising with Marketing is a new degree and many people are unfamiliar of what it entails and is like to study.
THE IDEA:
This campaign was centred around the process of idea generation and how small ideas eventually lead to the 'big idea' which is often referred to as the 'lightbulb' moment. Light inspiration was drawn from the 'butterfly effect' to target individuals that are creative, original and constantly 'think outside the box.'
The campaign was advertised through a 15 second video and two print posters that were displayed on campus and on the official website.
